Blog

The wisdom of having a blog section on a company website seems to be generally accepted but how often do you click through to take a look at that blog and find that the last post was three months ago? Or perhaps there’s an article about the company water cooler or the Christmas party – some random topic that was picked for the sake of posting something. It’s true that you do need a company blog but you also ...

You see QR codes all over the place now. They are those square, black and white matrix bar codes or 2D codes that you see on products, posters, in ads and on other marketing materials. People can scan them quickly with their mobile phones and unlock a variety of related content. They can be used to simply point someone at a sales website or you can get a little more imaginative. Big brands are embracing them and people are starting ...

If you are engaged in mobile content marketing then you’ll be pleased to hear this news. If you aren’t then here’s why you should be.

The way people use their mobile phones is changing and the big gain in 2012, according to Flurry, is in social network use. While gaming has traditionally eaten up the most time they report it is now tied with social networking on an average of 24 minutes per day each. The average time people spend ...

With social media on the rise, a lot of marketers and entrepreneurs have developed this crazy notion that the press release is dead, and social media was the one who killed it. This couldn’t be further from the truth.

Sure, social networks have made it easier for people to reach out to journalists and bloggers, but do you really think a simple tweet or wall post is enough to get them to check out your company? Hardly. Besides, even if you ...

There are more than 98 million smartphone subscribers in the U.S. alone according to a comScore whitepaper from last month. That represents a 55% increase just in 2012, and as more and more people trade in those old feature phones and pick up a shiny new smartphone, it is a trend that’s set to continue. We are fast-approaching 1 billion smartphone users worldwide.

The age of mobile technology is upon us and smartphones are being bolstered by tablets which share ...

The mobile industry is awash with webinars. Well, why wouldn’t you? Running a webinar is ranked as one of the most effective Content Marketing tactics and positioned to grow throughout 2012 according to a CMI study. So if you’re going to invest your time and the attendee’s time, make it stand out from the crowd!

When delivering a webinar on mobile technology or services, they all seem to follow the same format:

• A look at the size of the market ...